Author: Cristina Blanaru
GPeC Summit ended after 3 days of taking the pulse of the e-commerce
GPeC’s summer edition just endede, after 3 days during which over 600 participants took the pulse of the e-commerce. The summit took place on May 26-28 and brought together the […]
Sid Lee, Akestam Holst, Achtung, Digitas LBI and ZOO @ICEEfest 2014
Representatives from agencies that are “guilty” for creating some of the most spectacular viral campaigns, come to Bucharest to attend to ICEEfest. The event takes place in Bucharest, Romanian capital […]
Nathan Frank takes over as Creative director @NYGSP
Nathan Frank joins Goodby Silverstein & Partners New York as Creative Director, reteaming this way, after 10 years, with Paul Caiozzo, that took over as ECD in May This gives me the […]
Maarten Koudenburg is Heineken Romania’s new Director Supply Chain
Maarten Koudenburg is the new Director Supply Chain of Heineken Romania, his appointment being effective on June 1st. He replaces Ed van Willegen within the management team, after Willegen was appointed Supply […]
cora and DDB Romania launched the trend of outfits with “a travel ticket”
cora Romania launched an innovative campaign on the market of FMCG retailers and opens the summer season with its own fashion collection. To inspire cora’s clients to create trendy outfits, […]
23 cities from European regions are in top 100 global outsourcing destinations
Marketing Insiders Group highlights the latest business process outsourcing insights, gathering the most important BPO players at European BPO Forum’s first edition in Vienna – Studio 44, on June 6th […]
MFB 2014: Romanian media market expected to remain stable in 2014
Romanian media market is expected to remain stable in 2014, after the continuous decrease posted since 2009 and a flat evolution in 2013, Initiative’s Media Fact Book 2014 estimates. From 2007 to […]
Microsoft, Cannes Lions’ technology innovation partner
Cannes Lions will take its shortlist exhibitions into the digital realm with Microsoft acting as its Technology Innovation Partner. The three year collaboration aims to bring delegates’ digital festival experience […]
Humanitarian campaign for children, from Hornbach Romania
Hornbach Romania, retailer that provides gardening and constructions materials, and Mereu Aproape (Always Close) Foundation launched a humanitarian campain to collect toys for children that live in difficult conditions. Moreover, to celebrate […]
Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era
Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]