cora Romania launched an innovative campaign on the market of FMCG retailers and opens the summer season with its own fashion collection. To inspire cora’s clients to create trendy outfits, DDB Romania created “outfits with travel tickets” concept for collection’s launch
In summer’s start, we are all dreaming to evade in the big world’s capitals – and here’s where our insight started from. Each travel leaves its mark on us, we’re “stealing” something from place’s energy, from the culinary specific and, especially when it comes of women, from each town’s style. So, in order to bring value to the diversity of Influx clothes, we are inviting cora’s clients to inspire from the style of 4 big fashion capitals: Paris, Rome, London and Rio
Managing Partner DDB Romania.
Agency’s idea was brought to life not only with graphic, but also through lively outfits presented by TV host Alina Puscas. She promotes some of the core pieces of the collection in cora’s catalog, where she appears as an elegant Parisian, as a smart business style Londoner, as a sensual Italian or as a sportive Brazilian.
The national campaign is promoted inside the hypermarkets with radio ads, thematic islands, alive statues and signaling materials. Online, beside a dedicated website and a dedicated Facebook campaign, 4 women bloggers accepted the challenge to combine and match together cora clothes according to the style from Paris, London, Rio and Rome.