Author: Cristina Blanaru
Cactus Reimagines CommunityAmerica Credit Union Campaign Featuring Super Bowl MVP Patrick Mahomes
The spot, entitled “Rising Into Something Greater,” breaks on September 10 during the NFL season-opener between the Kansas City Chiefs and Houston Texans. Watch it on YouTube here. Inspired by […]
The 29th ADCE Awards – online, fees reduced by 50%
The 29th edition of the ADCE Best of European Design and Advertising Awards will mainly take place online. Only a few categories of Graphic Design might be judged physically at […]
Serviceplan Group defies Coronavirus Crisis with stable Development during financial year to June 2020
Throughout the last financial year, ending on 30 June 2020, the Serviceplan Group has maintained market stability despite the unprecedented Covid-19 pandemic and its impact. At EUR 448 million, global […]
Epica Awards: later closing date for entries
Agencies will now have until October 15 to enter their work. Online ceremony scheduled for December 17. The Epica Awards, the only global creative prize judged by the press, has […]
Senior retail expert joins Fashion House Group in Romania to spearhead expansion
One of Europe’s leading fashion outlet retailers, FASHION HOUSE Group, has appointed retail veteran Cornelia Nicolae to the position of Retail Operations Director in Bucharest. In the newly created role, […]
Romanian PR Award 2020, open for entries
The entries for the 18th edition of Romanian PR Award started on September 1st and end on October 2nd, with the awards gala to take place virtually, in the end […]
Real estate Skanksa Romania to use VR presentation platform from Bright Space
Skanska România takes the way to digitalisation and innovation and signed the implementation of the VR presentation platform developed by Bright Spaces. PropTech startup Bright Spaces closed a partnership with […]
Impact Acquires ACTIVATE Influencer Marketing Platform
Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end […]
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) […]
Arcade-style experience for Estee Lauder’s new skincare serum
Estée Lauder introduces a one-of-a-kind online gaming experience to support the launch of new Advanced Night Repair Synchronized Multi-Recovery Complex. The ‘ANRcade’ features four interactive video games housed in a […]