Author: Cristina Blanaru
TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally
TPS Engage announced today a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour. Digital Screens in Carrefour hypermarkets. The initial phase […]
Romanian cosmetics producer Farmec posts a 46% increase in sales for its online platform for 2019
Farmec, the biggest Romanian cosmetics producer, keeps developing its e-commerce segment and posted an accelerated increase of revenues for its online store, www.farmec.ro. In 2019, Farmec’s online sales increased by over […]
OTP Asset Management launches „Outlook 2020”, the analysis of the economic evolution of the Romanian market in the international context
OTP Asset Management Romania launches the market analysis “Outlook 2020”, at its IV edition, presenting the global and local economic retrospective for 2019 and the portfolio managers’ expectations regarding the […]
Answear in Romania: business up 35% in 2019, to Euro 22M
Answear posted a business increase of 35% in 2019, to a turnover of circa €22M, with the results generated mainly by the increase of the medium value of the shopping […]
White Square entries, open for 2020 competition
12th edition of International marketing and advertising festival White Square launched, mid-january, its call for entries for this year’s competition. The festival is attended annually by representatives from over 30 […]
Germany´s DER SPIEGEL launches cross-media brand campaign together with Serviceplan
SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and […]
Initiative Romania released an update of its Media Fact Book
Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]
Nomad Editing Company adds multifaceted editor Dan Maloney to NY Office
Nomad Editing Company strengthens its already robust roster by bringing on multifaceted editor Dan Maloney. Maloney is best known for his work cutting wry, eclectic comedy spots as well as […]
White Square is open for 2020 edition
XII International marketing and advertising festival White Square – one of the largest creative festivals of communication industry on the territory of Europe – announced the call for entries. Festival […]
Costin Cocioaba to handle Influencer Marketing at 2Performant
Costin Cocioaba joins 2Performant.com starting January 2020, as Influencer Marketing Manager, position in which he will coordinate the development of the influencer marketing department. The expansion of 2Performant to welcome […]