Author: Newsroom
Mediascope to expand its portfolio with a new global client, the Lindt brand
Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication […]
McDonald’s celebrates moments of togetherness with the launch of ‘The Alternative Christmas List’
McDonald’s is changing the meaning of ‘Christmas lists’ this year as it launches The Alternative Christmas List, a campaign anchored around a mobile experience accessed through the McDonald’s App, led […]
BETC Etoile Rouge and Sephora shine a light on power of beauty with “Believe in your wish”
For Holidays, Sephora unveiled an emotional film, full of hope, love and joy, to celebrate the power of wishes, in a campaign signed by BETC Etoile Rouge, reminding the best […]
Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution
Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]
Ruxandra Rău joins Vodafone Romania as Brand & Marketing Communication Director
According to sources in the industry, November 1st is Ruxandra Rău‘s first day at Vodafone Romania, as Director Brand & Marketing Communications. With over 23 years of experience in brand […]
Eurobest announced 2022 Jury members
Eurobest has revealed the names of the juries who will judge and recognize work in the 2022 awards. This year’s lineup consists of 102 leading industry experts from across Europe […]
Axa and Publicis Conseil launch a pan-European campaign targeting small businesses
AXA is celebrating the entrepreneurial courage and resilience of small and very small businesses in its new pan-European campaign designed with the agency Publicis Conseil. These “small” businesses are however […]
DefCamp 2022: AI, cyber / psychological warfare, cybersecurity challenges for regional business landscape & ethical hackers
Making telework policies more and more flexible has increased vulnerabilities in organizations’ infrastructures. The current geopolitical context is putting pressure on companies’ capabilities to defend themselves against increasingly sophisticated cyberattacks. […]
SHISEIDO and heaven launch WASO manga series
To promote the launch of two new products from the WASO range, SHISEIDO and its agency heaven are launching an influence activation inspired by the Japanese universe and the codes […]
France: Publicis and Sony Music Entertainment – unique partnership around hip-hop culture
Publicis Conseil, Prodigious and Sony Music Entertainment France join forces through an unprecedented collaboration in order to support artists of urban culture in the creative exploration of their artistic projects. […]