Author: Romanita Oprea
Samsung launches the first AR poetry book for kids – „Selfie with the elfins” in Romania
The augmented reality and the new technologies are more and more present in the editorial world,multiplying the ways in which one can read and understand a text, through which one […]
The next generation of Romanian artists exhibits its works at DIPLOMA 2019
The six edition of the DIPLOMA festival, a project initiated by The Institute and inspired by UniCredit Bank, presents in front of the large public a new generation of Romanian […]
Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives
Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]
FCB orchestrated “the impossible” for Samsung at 2 music festivals in Romania
FCB Bucharest won a pitch and handled activations for Samsung Galaxy S10 at 2 music festival which took place in Romania, Neversea and Untold. The client asked the agency to […]
Leroy Merlin offers 12 installments with 0% interest, with the Oney shopping card
With the help of the shopping card offered in partnership with Oney, the Leroy Merlin clients can buy products in installments, with 0% interest, for all the shopping that exceeds […]
Summer Well joins Mastercard’s initiative of making accessible the festival experience to the people with hearing deficiencies
For the second year in a row, Mastercard is Summer Well festival‘s preferred card, a cashless festival that will take place August 9-11th on the Stirbey grounds. At the same […]
TPS Engage accelerates Asia expansion with support from local South Korean partners
TPS Engage, The Romanian startup that became the biggest contextual marketplace for Digital Out of Home (DOOH) in the CEE, accepted the invitation of the South Korea government of taking […]
#UMIMPACTDAY took place in Romania for the second year in a row
The media agency UM Romania donated this year as well a day, by getting involved in social causes, in the support of the Swedish Organization of Individual Human Help. On […]
Kiehl’s Romania launches the social campaign „Made Better” and donates RON 10.000 in sales
Kiehl’s Since 1851, the caring products brand with 166 years of heritage, launches the social campaign „Made Better” through which it gets involved in awareness actions regarding the environment protection. […]
#dogpoopgirl – a social satire about the Internet era
DaKINO Productions and DIUD created #dogpoopgirl – a social satire with tragic elements about the Internet era. Inspired by real facts, the scenario proposes us a location in the Romanian space of […]