Category: Branding
John Legend for Mont Blanc Legend by Fred & Farid New York
Montblanc announces the launch of its latest campaign, “John Legend for Mont Blanc Legend,” featuring the multi-talented musician, producer, and entrepreneur John Legend. Developed by the creative agency Fred & […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]
StrawberryFrog appoints Nick Sonderup Executive Creative Director
StrawberryFrog announced it has hired Nick Sonderup as Executive Creative Director. Sonderup is an award-winning, Emmy-nominated creative leader, ECD and writer with over 22 years of experience. Sonderup was previously […]
Bruketa&Žinić&Grey redesigned packaging for Switzerland´s Favarger chocolate
Bruketa&Žinić&Grey agency was tasked with the packaging redesign for Switzerland’s oldest chocolate manufacturer, Favarger. The assignment´s purposes were to highlight the brand’s longevity and its chocolate making history dating back […]
BETC Etoile Rouge & BETC Fullsix launched a new brand platform for Sephora
Sephora decided, in 2024, to extend its American brand tagline « We belong to something beautiful » to all regions of the world, positioning itself as the place for all […]
Refreshed brand for The New York Botanical Garden, signed by Wolff Olins
The New York Botanical Garden (NYBG) recently unveiled its first major brand refresh in over a decade, following a partnership with global brand consultancy Wolff Olins. An updated brand strategy, […]
The Branding and Design Consultancy Carré Noir Bucharest (Publicis Groupe Romania) announces a new leadership team
Carré Noir Bucharest, the branding and design consultancy part of Publicis Groupe Romania, with 50 years of international experience and a portfolio of clients such as Dacia, City of Paris, […]
Romanian GMP PR becomes GMP&U, an Idea Company
Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months […]
Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles
Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]