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WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

Category: Branding

Photo by Karly Santiago on Unsplash

John Legend for Mont Blanc Legend by Fred & Farid New York

Montblanc announces the launch of its latest campaign, “John Legend for Mont Blanc Legend,” featuring the multi-talented musician, producer, and entrepreneur John Legend. Developed by the creative agency Fred & […]

August 29, 2024August 29, 2024 Cristina Blanaru Ads, All News, Branding, Business, Creativity, Marketing

Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan

After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]

April 30, 2024May 7, 2024 Cristi Filipescu Branding, Creativity, Marketing

Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity

The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]

April 10, 2024April 10, 2024 Cristina Blanaru Branding, Business, Creativity, Marketing

StrawberryFrog appoints Nick Sonderup Executive Creative Director

StrawberryFrog announced it has hired Nick Sonderup as Executive Creative Director. Sonderup is an award-winning, Emmy-nominated creative leader, ECD and writer with over 22 years of experience.  Sonderup was previously […]

February 26, 2024February 26, 2024 Cristina Blanaru All News, Branding, Business, Creativity, HR & Jobs, People, Profiler

Bruketa&Žinić&Grey redesigned packaging for Switzerland´s Favarger chocolate

Bruketa&Žinić&Grey agency was tasked with the packaging redesign for Switzerland’s oldest chocolate manufacturer, Favarger. The assignment´s purposes were to highlight the brand’s longevity and its chocolate making history dating back […]

February 23, 2024February 23, 2024 Cristina Blanaru All News, Branding, Business, Creativity, Marketing

BETC Etoile Rouge & BETC Fullsix launched a new brand platform for Sephora

Sephora decided, in 2024, to extend its American brand tagline « We belong to something beautiful » to all regions of the world, positioning itself as the place for all […]

February 13, 2024February 23, 2024 Maggie Hanson Ads, All News, Branding, Creativity, Marketing

Refreshed brand for The New York Botanical Garden, signed by Wolff Olins

The New York Botanical Garden (NYBG) recently unveiled its first major brand refresh in over a decade, following a partnership with global brand consultancy Wolff Olins.  An updated brand strategy, […]

February 5, 2024 Cristina Blanaru All News, Branding, Creativity, Marketing, Media

The Branding and Design Consultancy Carré Noir Bucharest (Publicis Groupe Romania) announces a new leadership team

Carré Noir Bucharest, the branding and design consultancy part of Publicis Groupe Romania, with 50 years of international experience and a portfolio of clients such as Dacia, City of Paris, […]

November 3, 2023November 3, 2023 Newsroom All News, Branding, Creativity, Marketing

Romanian GMP PR becomes GMP&U, an Idea Company

Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months […]

October 18, 2023October 18, 2023 Cristina Blanaru All News, Branding, Business, Marketing, PR

Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles

Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]

October 18, 2023October 18, 2023 Newsroom Ads, All News, Branding, Creativity, Marketing

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