Category: e-Commerce
Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading […]
Mastercard and DPD, extended partnership on Romanian market to encourage card payments at delivery
Mastercard and DPD launched a partnership aimed to encourage the direct card payments for the delivery of goods bought online. The solution, launched in 2016, aims to become a safe […]
Romanian cosmetics producer Farmec, online sales up 31% in S1 2019
Farmec, the biggest Romanian cosmetics producer, continues its development within e-commerce and posted an increase growth of the income generated by its online platform www.farmec.ro. In the first half of […]
GPeC Summit to take place in Bucharest on November 4-5
GPeC Summit, e-commerce and digital marketing event, is scheduled to take place at the National Theater in Bucharest on November 4-5. The event will be attended for the first time […]
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent […]
Fashion Days joins 2Performant
Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network, affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of […]
Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. […]
Online shopping across the EU, easier from 3 December
As of 3 December, Europeans will be able to shop online without unjustified geo-blocking, wherever they are in the EU. Consumers will have wider and easier cross-border access to products, […]
2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry
2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. […]
25 speakers to get on stage of GPeC Summit in Bucharest, on November 12-13
GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their […]