Category: Gaming
New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing […]
Venatus expands in-game advertising offering with Frameplay
Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions […]
Dev.Play, the game development conference for Eastern Europe, to take place online in November
The 2020 edition of Dev.Play, the game development conference for Eastern Europe, will take place fully online between 3-4 November 2020. The conference will include 2 days of livestreaming, each […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
Anzu and League-M Europe partner to bring in-game video advertising to more European brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic […]
Anzu.io is the First and Only In-Game Advertising Platform to Receive Highest-Level Security Audit
Anzu.io is now the first and only in-game advertising company ever to qualify for ISO 27001 certification. A global platform that immerses native ads into video games and esports, Anzu […]
Anzu.io and Nielsen team up to bring advanced brand lift measurement to In-Game advertising
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns, driving […]
Global marketing executive Jamie Gutfreund joins Anzu.io as Strategic Advisor
The leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a Strategic Advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products […]
bet365 backs White Bullet for renewed ad protection partnership
White Bullet Solutions, the digital marketing transparency experts today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has […]
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]