Category: Business
Dev.Play, the game development conference for Eastern Europe, to take place online in November
The 2020 edition of Dev.Play, the game development conference for Eastern Europe, will take place fully online between 3-4 November 2020. The conference will include 2 days of livestreaming, each […]
Romanian wine producer Cotnari rebrands its flagship range and launches a new wine, in a complex campaign
Cotnari, one of the leaders on Romanian wine market, launched a large re-branding campaign for its flagship selection, spearheaded by Grasa de Cotnari wine and which also includes other 100 […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
Anzu.io and indie sports video game developer Unfinished Pixel seal new exclusive partnership
Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their […]
Impact opens German office appointing Felix Schmidt as Country Manager
Impact, the global leader in Partnership Automation™, today announces the opening of its first office in Germany along with the appointment of Felix Schmidt as Country Manager for the DACH […]
White Bullet expands Tech and AI Team across EMEA
White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of […]
Live the new Priceless. Hello Priceless! – a new Mastercard campaign featuring Smiley on Romanian market
Mastercard launched the national campaign “Live the new Priceless. Hello Priceless!” that aims to inspire consumers to discover and enjoy priceless moments in the “new normal” and, in the same […]
20th Romanian Internetics, open for entries
The organizers of the Romanian festival Internetics announced the start of submissions period for the 20th edition of the competition awarding digital intelligence and excellence in digital communication. The festival […]
Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry
In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. […]
AFI Europe Romania – new brand identity
AFI Europe Romania finalized a rebranding process initialized as a result of a shareholders’ change and has now a new brand identity . We have now a new and stronger […]