Romanian marcom: Oxygen takes over Frank Group

Oxygen, founded 12 years ago as a PR agency and present with offices in Bucharest and Cluj-Napoca, took over the advertising and digital group Frank, and repositioned as an integrated communication agency. Tereza Tranakas takes the lead of Oxygen as Managing Partner.

Following a complex brand audit done last year, both in the market and among the clients and the employees, the two agencies decided to continue their activity under a single brand – Oxygen, with the headline With a Heart for Business. The values that define the agency in relationship with its partners, clients and employees remain the trust, the accent on results and a strategic thinking that translates in business solutions, not only communication.

Oxygen’s mission is the one of growing in a sustainable manner brands and business through insights, strategic approach and integrated communication campaign centered on results. This mission can be successful only alongside a strong team that represents Oxygen’s heart.

The agency is structured in order to offer strategic communication consultancy services and integrated project management for its clients. Oxygen is formed of almost 50 professionals specialized in several areas: advertising, PR, digital & data, social media, A/V production, content marketing, corporate communication, brand & influencer marketing, crisis communication, internal communication, Public Affairs and CSR. Together that deliver creative solutions and concepts that bring results.

During the activity years, the teams gathered expertise in several key industries: Financial (banks, insurance, pensions), Energy, Pharma, Telecom, IT&C, Auto, Constructions & Real Estate, Beauty & Fashion, FMCG & Horeca and Entertainment.

The agency’s portfolio reunites local and international companies such as Arctic, Olympus, Enel, Moncler, BCR, BERD, Sensiblu (Batiste, SPLAT, L’Occitane, iWhite, Apivita), Garanti BBVA, Telekom, Nestlé, Skoda, Total Romania, VEKA Romania, Huawei, Betano, KiK, Gregory’s România, Sony Pictures AXN, Intesa Sanpaolo, Grand Entertainment, PPD Romania, Gruppo Campari (Campari, Aperol), Acqua Panna, San Pellegrino, DELL, DIAGEO, Skechers, Genesis Property, Siniat, Prime Kapital, Don Pedro, Green Cola, etc.

With the occasion of the repositioning, Oxygen has a new visual identity and a new website:

About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for,,, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show
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