Category: Business
Irina Urechean joins Unilever South Central Europe’s board as Marketing Director Home Care
Unilever South Central Europe (USCE) announced the appointment of Irina Urechean as Marketing Director Home Care, starting July 1st. Irina joins the USCE’s management and will coordinate marketing strategies for […]
Anzu and League-M Europe partner to bring in-game video advertising to more European brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic […]
tmwi supports nationwide study into spread of Covid with sponsorship backing
tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand […]
Enigmatic campaign takes Maersk out of the oceans and into the future of logistics
The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. […]
White Bullet urges brands to ensure their ads are not funding organised crime
White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into […]
8 industries in focus in the digital transformation process of Publicis Groupe Romania
Publicis Groupe Romania continues to accelerate the digital transformation process by which it aims to support the development of brands with efficient, data-based solutions. With the new model, the Group […]
Romanian start-up Flip.ro receives a €250,000 investment to accelerate growth
Seven months after lunch, Romanian start-up Flip.ro receives a quarter million euro from 2 investment funds and a group of private investors. Flip.ro is the website that helps people sell […]
WOPA and Pain Plaisir create a collage between bread and city
The new visual identity of Pain Plaisir, a #nobullshit WOPA project. All the visual clichés associated with the artisanal bakery contrast strongly when you put them next to the eclectic […]
The Mountainous Challenges Brands Face In 2020
As ever the landscape of digital marketing is changing presenting new challenges and some opportunities. In the past decade, there has been the emergence of demand for brand transparency and […]
Channel Factory promotes Robert Björk to MD following period of significant growth
Channel Factory, a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, announced that Robert Björk has been promoted to MD for the Nordic […]