Category: Business
Red Cross introduces “Enter the room”, AR experience that puts viewers at the heart of war
Red Cross launched a new app, “Enter the room”, which invites viewers to discover and experience on their own, via Augmented Reality, the story of a little girl living through […]
Raben Logistics appointed Golin to handle its communication in Romania
Golin has been appointed the local PR agency of Raben Group, one of the largest European transport & logistics operators, after winning the pitch organized by the company. Thus, starting […]
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
On 5th of March took place the inaugural French edition of Best Brands, an event to be held annually and which singles out the most successful brands from several different […]
Canadian Paralympic Committee invites Canadians to be broadcasters for the Paralympic Winter Games
The Canadian Paralympic Committee (CPC) launches innovative digital strategy by giving Canadians the opportunity to become its broadcast partner for 10 days in March to share the extraordinary achievements of […]
Starcom appoints Amy Kean as Head of Strategic Innovation, Starcom Global Clients
Amy Kean has been appointed as Head of Strategic Innovation, Starcom Global Clients. Amy will report into Jodie Stranger, UK Group Chief Executive and President of Global Network Clients, EMEA. […]
UiPath raises $153M Series B led by Accel following record growth
UiPath, a leading enterprise robotic process automation (RPA) software company, has raised $153M in Series B funding following a year of record growth. The company eclipses $1.1BN valuation and validates RPA as […]
#MyChicAfrica, the digital campaign by AccorHotels and Air France to explore Africa makes a stop in Dakar
Launched last April by AccorHotel and Air France, the #MyChicAfrica digital campaign offers African influencers the possibility of becoming Ambassadors of their continent, both at the local and international level, […]
Strategic partnership to promote Romanian cultural values between Bancpost and National Commission of Romania for UNESCO
Bancpost and the National Commission of Romania for UNESCO announce the conclusion of a strategic partnership through which the two institutions will carry out actions to promote Romanian cultural values […]
RTB House expands to Japan, opens office in Tokyo
RTB House announced the addition of Japan to its APAC market portfolio. Japan is currently ranked 4th in worldwide e-commerce consumption, while Japanese online consumers comprise one of the world’s top […]
For the launch of FarCry5, DDB Paris dispenses Joseph’s bad words
For the launch of the latest installment of FarCry, Farcry5, DDB Paris promoted the video-game by making use of its bad guy. In Far Cry 5, the villain is called […]