Category: Business
Gunn Report introduces major changes, launches Gunn 100 and introduces new methodology
Major changes are being introduced to Gunn Report, the global index of creative excellence in advertising, to reflect the way the industry is evolving. Gunn Report, which came under ownership […]
WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in […]
Lisbon International Advertising Festival announces AKQA Founder & CEO as Jury’s president
The Lisbon International Advertising Festival is proud to announce Ajaz Ahmed will be the President of this year’s Executive Jury Panel. Ajaz Ahmed is Founder and CEO of AKQA, the […]
M&C Saatchi appoints a Head of Culture and Inclusion
M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity […]
2018 Edelman Trust Barometer: Record-breaking drop in trust in U.S.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell […]
Argentinean Damian Nuñez, appointed Chief Creative Officer of Romanian MullenLowe & Profero
Romanian MullenLowe & Profero have made a new top move on the local advertising market by bringing in as CCO Damian Nuñez, a creative mind with +14 years of international experience […]
Ebiquity appoints Alan Rutherford as its Global Chairman for Media
Independent global marketing and media consultancy Ebiquity has today announced the appointment of Alan Rutherford as Global Chairman of its Media practice. Rutherford will take up his new position this […]
Insights on Eurobest 2017 with Andreea Ghenoiu, Romania’s Promo&Activation juror
As the echoes of the New Year’s holidays are almost gone, lets take a look back to the creativity festival that closed the ceremonies celebrating great ideas in 2017. Andreea […]
IAA Global Conference „Creativity4Better” returns to Bucharest for 2nd edition due to popular demand
Creativity with a purpose – a phrase that perfectly summarizes the spirit of the International Advertising Association (IAA). 2018 is a landmark year for the IAA, as it celebrates its […]
TeComm to bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest
TeComm’s organizers announced that they will bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest, scheduled to take place on March 7-8. The event will gather […]