Category: Business
Lennie Stern joins BETC as Head of Creative and Entertainment Strategies
Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director […]
After almost a quarter of century in Romanian media, Cristi Dimitriu decides to switch to PR
After a 24 years career in press / media, Cristi Dimitriu decided it is time for a change and took over the helm as Head of Corporate at Romanian GMP […]
IAA Romania celebrates a decade of its educational program
IAA Romania celebrated 10 years since initiating its educational program, dedicated to junios and mid-seniors in the industry and aimed to round up their studies and experience with practice, real, […]
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]
World Class Romania appoints Golin to handle the company’s PR communication
Golin was selected as the PR agency to coordinate the corporate and consumer communication for World Class Romania, the largest health and fitness network in the country, after winning the […]
Word Class Romania appoints Golin to handle the company’s PR communication
Golin was selected as the PR agency to coordinate the corporate and consumer communication for World Class Romania, the largest health and fitness network in the country, after winning the […]
M&C Saatchi opens in Mexico City
M&C Saatchi, the world’s leading independent communications network, launches its latest office in Mexico City. The M&C Saatchi Network has a unique ownership model, with partners in each office having […]
New visual identity and slogan for UPC in Romania
Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity […]
Efforts for inter-measurable Total Video eco-system in Romania
Info-Sanatate, GBD Research and Romanian Association for Indoor Advertising have made the first steps towards an inter-measurable Total Video eco-system in Romania, by introducing a Marketing ROI Multiscreen modeling for […]
AAA students claim Inaugural Facebook Challenge Loerie
The Facebook Challenge, an official Loerie Award in the Student category, was won this year by three students from AAA School of Advertising in Cape Town. The award, which aims […]