Category: Business
LIDA handcrafts new campaign for IKEA, with cross-stitched mailers
LIDA, digital and direct marketing agency, launched a new direct mail campaign for the Swedish IKEA in order to make IKEA Family members feel loved. Tasked with helping IKEA build […]
WD-40 and BIMM make doors creak for Halloween
After decades of taking the creaks out of doors, WD-40 decides to let those silent doors make noise again for one special night. Thanks to the WD-40 Haunted door app, […]
“Coaching is growing as an effective tool to develop managers and executives in Romania”
Paul Renaud coaches with clients worldwide either in person or via video conference.His professional background includes 15 of the past 30 years working at senior levels with operations experience in […]
Explore the world with Orange, a new campaign signed by Publicis Romania
Orange Romania announced the launch of Orange Home, complete services package, with a campaign signed by Publicis Romania. The “Your house offers you new experiences” concept highlights perfectly the advantages […]
TeComm: Marketing strategy – a main factor to the success or fail of an online business
The sales of an online store depend mainly on the efficiency of the marketing campaigns it runs. A well thought promo campaign generates traffic and optimizes user’s experience in e-store […]
Ingenico on mCommerce trends
Ingenico released recently an infographic related to the global mCommerce trends. According to the infographic, the global mCommerce is estimated to reach to over $1 trillion in 2019. Ingenico’s data […]
Digital initiate in EU: 5G and free public WiFi available across Europe by 2025
Jean-Claude Juncker, the president of the European Commission, recently announced in Strasbourg the proposed policies the EU is going to implement in order to enable free WiFi, abolish data […]
GPeC 2016 includes an all-day event with Bryan Eisenberg
GPeC Summit, scheduled to take place on November 16-17, will include a full-day event dedicated to the guest speaker Bryan Eisenberg, a real authority in international Online Marketing and E-Commerce. The […]
Elena Markos: In an uber-fast changing business environment, brands risk to be left behind if they don’t future-proof themselves
Elena Markos, Business Development Manager – UK, IRL & CEE WGSN, is a well-rounded senior consultant and has 16 years experience in different markets and regions, with constant performance in sales. At WGSN, her […]
IPG Mediabrands launches Healix to service healthcare clients
IPG Mediabrands, the global media arm of Interpublic Group, announced the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, […]