Category: Business
Bagged internet in a new Romanian campaign from Lay’s and Vodafone
Lay’s launched in Romania a new campaign, in partnership with Vodafone, offering consumers “bagged internet”, which means the opportunity to obtain online access by consuming the potato chips.. According to Alina […]
Warc’s Consensus Ad Forecast: Global advertising spend growth to slow next year
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows […]
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
Grayling – the best communication agency on business segment in Eastern Europe
Grayling ws designated “The best communication agency on business segment” during Business Elite for Companies in Eastern Europe, at this year’s edition of the awards. The awards are offered by […]
LIDA handcrafts new campaign for IKEA, with cross-stitched mailers
LIDA, digital and direct marketing agency, launched a new direct mail campaign for the Swedish IKEA in order to make IKEA Family members feel loved. Tasked with helping IKEA build […]
WD-40 and BIMM make doors creak for Halloween
After decades of taking the creaks out of doors, WD-40 decides to let those silent doors make noise again for one special night. Thanks to the WD-40 Haunted door app, […]
“Coaching is growing as an effective tool to develop managers and executives in Romania”
Paul Renaud coaches with clients worldwide either in person or via video conference.His professional background includes 15 of the past 30 years working at senior levels with operations experience in […]
Explore the world with Orange, a new campaign signed by Publicis Romania
Orange Romania announced the launch of Orange Home, complete services package, with a campaign signed by Publicis Romania. The “Your house offers you new experiences” concept highlights perfectly the advantages […]
TeComm: Marketing strategy – a main factor to the success or fail of an online business
The sales of an online store depend mainly on the efficiency of the marketing campaigns it runs. A well thought promo campaign generates traffic and optimizes user’s experience in e-store […]
Ingenico on mCommerce trends
Ingenico released recently an infographic related to the global mCommerce trends. According to the infographic, the global mCommerce is estimated to reach to over $1 trillion in 2019. Ingenico’s data […]