Category: Business
Romanian Free Communication joined Public Relations Global Network (PRGN) and is network’s sole representative in Romania
Romanian independent PR agency Free Communication became the sole member in Romania of PRGN – Public Relations Global Network, following a selection process lasting around three months. PRGN is an international PR […]
(UPDATED) Henri, a tardy passenger, is the persona created to represent Bucharest main airport’s mobile app
(adds info on the mechanism of the app and purpose) Romanian agency Rusu+Borțun Brand Growers signed the creative part of the launch campaign for Henri AppPort, the official app of […]
Gemius eCommerce :Romanians – how they shop online and which are the favorite e-shops
Gemius made, in August 2014, the eCommerce 2014 study, which aims to identify the usage preferences of Romanian internet users when it comes of online commerce. The study analyzed Romanians’ buying […]
Ryan O’Keeffe appointed Director of Communication for Enel Group
Ryan O’Keeffe has been appointed Director of Communications for the Enel Group. He joins Enel from Finsbury, the leading global strategic communications consultancy, where he advised a number of the world’s […]
Romanian Armada and BIC proved creativity’s efficiency in “Back to School” 2014 campaign
Romanian agency Armada developed, for BIC Romania, a promotional interactive in-store campaign, implemented during Back to School period in the international store chains in Romania. September represents a peak of sales […]
André Morys and John Ekman, in Romania at GPeC Summit
Two of the best international conversion optimization specialists, André Morys and John Ekman, will be present and hold presentations for the first time in Romania on November 27th 2014 at GPeC Summit […]
Businesses’ incapacity to loyalize clients translate in over Euro 3.9BN losses yearly in Europe
Expo Media, member Marketing Insiders Group, organizes the 6th edition of a niche conference, a top event on attracting and loyalizing clients for all business areas. The event is scheduled to […]
Ant Farm, Activision and Bungie to produce an intensive campaign for Destiny
Entertainment ad agency Ant Farm teamed up with Activision and Bungie to produce media for the launch campaign behind what became the best-selling new video game franchise launch of all […]
Felix Baumgartner spoke with Romanians for the first time, at Enlightening 3.0 Business Odyssey
Marketing Insiders Group closed the leadership event Enlightening 3.0 – “Business Odyssey” edition, with Felix Baumgartner and an out-of-the-box press conference organized in Bucharest on October 24th. Felix Baumgartner‘s presence in Romania was […]
Romanian agency Rusu+Borțun repositioned Floria
Romanian agency Rusu+Borţun Brand Growers rebranded the online flower store Floria and signs the communication campaign for the new positioning. The digital component of the process, redrawing and rethinking website’s functions, is signed […]