Category: Business
Romanian marcom industry’s 2012 in headlines: July to December
July Scandia Sibiu celebrates 90 years on Romanian market Graffiti BBDO signs the launch campaign for Dacia Lodgy Colgate-Palmolive launched a CSR campaign at its 20 years on Romanian market […]
Case Study: Propaganda and Penes Curcanul, together for a healthy and tasty lifestyle
Propaganda and its client, Galli Gallo, made a campaign that ran in November and December 2012 for the Penes Curcanul brand. The campaign aimed to dismantle the myths related to […]
Presage to handle Wienerberger communication, starting January 2013
Presage│ Strategic Communications will coordinate, starting January 2013, the communication and PR activities for Wienerberger Romania, the biggest producer of ceramic blocks on the local market. The agency won the account […]
Romanian marcom industry’s 2012 in headlines: January to June
January Affichage Holding took over its Romanian subsidiary Lowe Group Romania launched inLowe Romanian Advertising Agencies Association launched an online program for European Advertising certification McCann Bucharest and ROM campaign […]
Study: Romanians expected more significant discounts on Black Friday
Exact Research & Consultancy released a study that shows a third of Romanians made acquisitions on Black Friday and 70% of them declared that the discounts weren’t matching their expectations, […]
2Parale merges with 2Performant and expands at regional level
2Parale, the biggest Romanian affiliate marketing network, part of Leo Burnett Romania Group, merged with the affiliation platform 2Performant, for which it already had the exclusive usage rights at local […]
ANCOM: Broadband internet – accessed from more and more mobile access points by Romanian users
The broadband internet access market continued, in the 1st half of 2012, its rising trend on all segments, with access to the internet from mobile points registering the highest increase, […]
News Outdoor changes shareholders and tramsforms in Getica
News Outdoor Romania changes its shareholders structure and, following this move, it will also change the name starting January 1st. From 2013, the company will act on the market as […]
Propaganda talks “fish” on its 1st communication campaign for Alfredo Foods
Romanian independent advertising agency Propaganda is casting fish in the main role in its 1st communication campaign made for Alfredo Food’s frozen fish. The campaign takes place in November-December 2012 […]
Daedalus Millward Brown: Almost 70% of Romanian got Black Friday fever
In just couple weeks, due to increased attention from mass media, Black Friday’s awareness increased two and a half times, reaching 69.8% of Romania’s population, with 11.1% of people that find […]