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pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Eurobest 2026 announced Jury Presidents

Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi

Maserati and Migrante present ‘Luxury, every day’

Sector 7 HUB launched Imopoly, through a playful digital campaign

DevTalks Cluj 2026, focused on AI impact over tech future

Category: Business

Photo by Adeolu Eletu on Unsplash

UPDATED: A hard worked global 13 for Romanian The Practice

(adds info on The Practice) Romanian PR agency The Practice ranks 13th in the general top of the most creative PR agencies, according to the 1st Creative Index of global PR […]

October 15, 2012November 3, 2012 Cristina Blanaru Business, PR

Carrefour employees are fighting with prices, in a campaign signed by Publicis Bucharest

Publicis Bucharest launched a new campaign for Carrefour, “Carrefour employees are fighting daily with prices, for you”, that started in the end of September. The campaign will last for 2 […]

October 15, 2012November 3, 2012 Cristina Blanaru Ads, Business, Creativity

New Group Account Director for Romanian Gav

Romanian advertising agency GAV appointed a new Group Account Director, Alina Ghita. She has 8 years of experience in advertising and communication and an impressive clients portfolio. Within Gav, she will coordinate […]

October 15, 2012 Cristina Blanaru Business, Creativity

Romanian TV host Andreea Berecleanu teaches kids to properly wash their hands

Romanian TV host Andreea Berecleanu teaches kids how to properly wash their hands, in a Protex sponsored program. After last year’s succes, Colgate-Palmolive continued Protex educational program “Wash your hands properly”, […]

October 15, 2012November 3, 2012 Cristina Blanaru Business, CSR, Events, Marketing, PR

New features and enhancements for eBay, together with an advertising campaign

eBay launched Setify, a new tool that allows people to create collections from items on eBay and from other sources as well. Setify, available in private beta and available by invitation, allows people […]

October 15, 2012November 3, 2012 Cristina Blanaru Ads, Business, Creativity, e-Commerce, Marketing

Apollo Music Store releases an online Pop Up Shop with “Holiday Music….that doesn’t suck”

Apollo Studios launched their first online venture, a Holiday Pop-Up Shop with thirty brand new, original holiday tracks. The Pop-Up Shop is a fresh look at holiday music and allows […]

October 12, 2012November 3, 2012 Cristina Blanaru Business, Digital & Media, Media

Image refresh for Zorile Store, signed by Storience

Online sports fashion store Zorile Store  refreshed its image, with Romanian branding agency Storience responsible for the new looks. Zorile Store was repositioned under the tag line “Re-Fresh Yourself” and is now the […]

October 11, 2012November 3, 2012 Cristina Blanaru Branding, Business, e-Commerce

GolinHarris Bucharest works for XTB Romania since September

Starting September, GolinHarris is the PR agency for  X-Trade Brokers Dom Maklerski S.A. – Bucharest branch (XTB Romania). GolinHarris was selected following a pitch organized in August, in which were […]

October 10, 2012November 3, 2012 Cristina Blanaru Business, Marketing, PR

PayPoint: Almost half Romanians pay bills through terminals and only 3.9% do so over the internet

Almost half of the Romanians interviewed by Daedalus Millward Brown during a research for PayPoint Romania said they consider payment of their utility bills via electronic terminals in stores as […]

October 10, 2012November 3, 2012 Cristina Blanaru Business, Marketing, Studies

A new 100% natural products brand, “Ana are” – launched on Romanian market

“Ana are” (Ana has – n.r.) , a 100% natural product brand, was launched on Romanian market by Daniel Guzu, founder of 2 other important Romanian businesses – Fabryo and […]

October 10, 2012October 11, 2012 Cristina Blanaru Branding, Business

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