Category: Business
Next signs the campaign for Biz Days 2012
Next Advertising developed the campaign to promote Biz Days, the biggest evet in business and communication in Romania that reached its 11th edition. The campaign aims to send, subtle and […]
The future of advertising, in focus at IAB Forum Romania
As advertising is one of most dynamic sectors globally, IAB Romania looks towards the future, with IAB Forum Romania 2012 to focus on the future of advertising: mobile advertising, virals, […]
PayU: 38% increase of online card payments in Romania in Jan-Sep 2012
Online card payments volume in Romania increased by 38% in the first 9 months of the year, as Romanians paid for online products and services Euro 165.8M, with Euro 138.4M […]
8team – optimization of campaigns, from Leo Burnett Group Romania
Leo Burnett Group Romania continues its online investments and launches a new company, 8team,though which it consolidates on long term group’s strategy in digital. 8team is specialized in digital campaign optimization […]
How to make a new place look like home: different styles, the same small budget and IKEA
IKEA Romania launched, in August, the “IKEA appartment” experiment, in which were involved 4 bloggers and which showed how easy, fast and little money are needed to make a new […]
Ivatherm chose Grey-G2 Romania for its 1st ATL campaign
The 1st Romanian company of dermato-cosmetics for women, Ivatherm, chose Grey-G2 Romania to make its first ATL campaign. The campaign started on October 5th 2012, with a TV ad with and […]
Discovery Channel and Vodafone, to award interesting stories about family businesses
Discovery Channel and Vodafone Romania are searching, between October 3rd – 23rd, the most interesting story of an authentic Romanian family business. In this purpose, the people that own a […]
GPD Idea and Lidl invite consumers in a journey to “The Heart of France”
Starting October 1st, GPD Idea and Lidl Romania launched a promotional campaign to enchant senses, with “The French Week” and “From the heart of France” aiming to bring to Romanians […]
The Syndicate and Unilever Food Solutions in campaign to help Horeca operators to discover The Taste of Success
The Syndicate and Unilever Food Solutions started, in August, The Taste of Success campaign, through which it supports the food service industry operators to increase their profit, using the Daily […]
Starcom MediaVest to handle Pernod Ricard Romani’s media account
Pernod Ricard Romania, leader on imported alcoholic drinks market in Romania, appointed Starcom MediaVest (Leo Burnett Romania) to handle its media account, following a pitch that took place in the […]