Billa Romania chose Romanian Digital Star and Starcom MediaVest to communicate on digital channels the new campaign of Billa Stores in Romania, that is centered on chef Giuseppe Daddio.
Digital Star is responsible with managing online communication and social media communication for campaign launch, while Starcom MediaVest developed and implemented the online media campaign.
For Digital Star, autumn started with a series of beautiful projects and to continue working with Billa Romania gives us one more time the possibility to show that social media can be extremely important in achieving the objectives of a communication campaign
Managing Partner Digital Star.
Starting from “Billa, exactly on my taste”, Digital Star team declined campaign’s idea in social networks and created a special app on Facebook, where users can become a source of inspiration for chef Giuseppe. In only 4 weeks since campaign launch, the number of Billa Romania fans on Facebook increased from 12,000 to over 60,000.
We appreciate the initiative of our Digital Star colleagues within Billa campaign. Starcom MediaVest prepared and implemented the online media campaign that contributed to Billa’s Facebook page growth. We are happy that campaign’s idea and media mixed in an efficient way, with clear results, that client benefits of
Digital PM Starcom MediaVest.
We are very happy with our new campaign. We wanted to integrate our actions also online, as it is essential to communicate towards our Romanian clients also in this medium. The 2 agencies seduced us with their creativity, a good understanding of our objectives and the efficiency of the implementation proposals
Marketing Director Billa Romania.