Publicis Bucharest launched a new campaign for Carrefour, “Carrefour employees are fighting daily with prices, for you”, that started in the end of September. The campaign will last for 2 months and will cover channels such as TV, online, Facebook, outdoor and in-store.
Keeping the same communication line in the last 2 years – tirelessly fight with the prices -, the campaign focuses on a new and special component, with Carrefour employees becoming main characters in first line of fight against prices.
We think the creative line chosen for this campaign is the most suited from 2 reasons: because it keeps a tone in line with the rest of campaigns ran during last couple years and because there is a powerful motivational component for employees
Account Director Publicis
Campaign’s idea is that all employees from all Carrefour departments are fighting, on daily basis, to support the buying power of the Romanian consumer.
We face here probably the most lasting concept in the Romanian retail communication. But now the more and more fight with the prices is bringing in the first lines Carrefour’s employees. We are very happy with this campaign and the relation with Publicis proves to be, one more time, the proper choice for us
Marketing Director Carrefour Romania
Carrefour employees are already present on billboards, catalogs, in-store posters, online banners, on Carrefour’s website and Facebook page. The characters in TV ads are played by professional actors.
The 5 ads were all filmed in just one night. The campaign started on September 27th and will end on November 21st.
Publicis team involved in the campaign: Razvan Capanescu – Chief Creative Officer, Otilia Coman – Copywriter, Irina Stoleru – Art Director, Alexandra Murray – Client Service Director, Corina Tudor – Account Director, Adina Gruia – Account Manager, Petronela Cosa – Account Executive, Camelia Efrimov – A/V Producer, Liviu Efrimov – AV Producer, Ciprian Frunzeanu – Digital Art Director, Catalin Dumitrescu – Chief Programmer and Corin Chiriac – Online Strategist.
Carrefour was represented by Andreea Mihai – Marketing Director, Alexandra Mihalache – Communication Manager, Andreea Bragaru – Marketing responsible, Alexandru Corlan – e-Marketing responsible.