Category: Business
United Colors of Benetton launches Unemployee of the Year contest
United Colors of Benetton launched a new global communication campaign, Unemployee of the Year, on the Unhate Foundation platform, marking this way its commitment to unemployment among youths, MandMglobal informs. For […]
Bogdan Vasile – the new president of Romanian Outdoor Advertising Association
ROAA (Romanian Outdoor Advertising Association) appointed Bogdan Vasile, Chief Executive Officer Euromedia and Beta Cons (Epamedia members), as president of the organization founded just a year ago. According to IAA.ro, […]
Costi Mocanu – from General Manager Pro TV to Senior Vice-President Head of Voyo
After being Pro TV’s General Manager for the last 3 years, Costi Mocanu was appointed recently Senior Vice-President Head of Voyo. The position as General Manager Pro TV SA was […]
How to make public transportation cooler? Midttrafik knows how.
The commercial was made in collaboration between by Midttrafik, Thomas Falkenberg and M2Film. The campaign was made after a study showed that young Danes (aged 18-34y.o) consider that buses must be […]
GolinHarris to communicate for TeamNet
GolinHarris will handle communication for TeamNet International, a company with 11 years of experience in Romanian IT sector and that also has an important European presence. As DailyBusiness.ro was announcing […]
Agricola Bacau has a new identity, made by BrandTailors
Agricola Bacau, one of the biggest chicken meat producers in Romania, ended a rebranding process and adopted a new corporate identity, that is different from the product one. The rebranding […]
Romania smiles, a Colgate 20 years celebration campaign
Colgate helps Romania smile for 20 years, offering Romanians the best advises and products for oral care. As a recognition for Romanians loyalty to the brand, Colgate launched a new campaign targeting consumers, aiming […]
Chris Colborn from R/GA New York, speaker at Internet&Mobile World in Bucharest
Internet and Mobile World organizers announced the exclusive presence in Bucharest of Chris Colborn, EVP & Global Chief Experience Office R/GA New York. Colborn will be one of the foreign speakers […]
Ernst&Young: Consumers prefer immediate benefits instead of loyalization programs
According to Ernst&Young Customer Barometer 2011, clients do not reach anymore to traditional loyalization programs but, instead, ask for immediate and customized benefits. The study also shows that services such as […]
eBay refreshed its logo
eBay announced a refreshed logo, that is rooted in company’s history and reflects also a dynamic future. The new eBay promotes shopping anytime, anywhere and focuses on connecting buyers and sellers to […]