Category: Business
UPC to offer online entertainment, in partnership with VOD service Voyo.ro
UPC Romania will offer to its clients the option to access premium entertainment with a strategical partnership made with Pro TV in order to distribute the VOD online service Voyo.ro. […]
PayU launched a campaign to encourage online payments with Visa cards
PayU launched a campaign, that will run in August, to promote online payments with Visa cards on its partner’s websites. The campaign, with the tag line “Unfreeze the prizes”, offers […]
Changes in Bitdefender Romania’s management
Bitdefender Romania announced changes in its management, with Valentin Jurcut taking over the management of company’s commercial operations in Romania and the coordination of company’s relationship with local partners, business […]
Pro TV – $67M business in 2012, at the end of S1
ProTV SA, leader on Romanian TV market, reported, for S1 2012, a turnover of $67.5M, with an operational profit of $7M, Mediafax writes. During Q2, company’s turnover – that includes […]
Tetra Pak and some of BBDO Romania’s agencies developed a campaign promoting milk
Tetra Pak and BBDO Romania’s agencies – Graffiti PR, Kaleidoscope Proximity and Media Direction – developed the “Yes, Milk!” campaign, that brings a new approach about milk. Running under the […]
Pate Bucegi communicates its new innovative packaging with a new campaign
Bucegi Pate cans have a new packaging, that includes a little space under the opener so they can be opened faster and easier. The new campaign, made by Graffiti BBDO, communicates […]
New Beck’s Green Lemon design, communicated trough an AR app created by Mobile Works
Mobile Works made an AR app, part of the campaign to promote new Beck’s Green Lemon design. This is for the 1st time in Romania when a brand uses AR […]
Gemius report: CEE vs. global mobile trends – keeping up not copycatting
Mobile web has arrived to CEE, with Internet users of Central and Eastern Europe browsing websites on their mobile devices with growing enthusiasm, according to “Do You CEE?” report from […]
Naspers invests in eMag
Naspers, international online player, invested in eMag, biggest Romanian e-commerce and one of the important players in the field in Eastern Europe. Following the investment, Naspers will own 70% shares […]
Sorin Popescu: A radio ad is cheap to produce in Romania, but a good one needs to be top quality
Sorin Popescu, founder of the Romanian production house Sud-Est Production, talked with AdHugger about the work a production house does, Sud-Est Production’s work and about what survival on the market […]