Category: Business
Mediaplus International wins C&A account
It all started in 1841 with a small linen and cotton company in Sneek, the Netherlands. Today, C&A is one of the largest fashion companies in Europe with more than […]
SHOW The Agency, a new independent agency, debuts on Romanian advertising market
SHOW The Agency, a new independent advertising and brand experience agency, debuts this year on the Romanian advertising market. The agency is founded by three partners: Călin Ichim, Executive Director, […]
Cream hires Harriet Salmon as Client Services Director to bolster senior team
Independent integrated marketing agency, Cream, has appointed Harriet Salmon as Client Services Director to bolster the agency’s senior team and help grow their full service offering. In this new role, […]
Brand New Galaxy (BNG), part of Stagwell holding (STGW), enters 2023 with a new structure unified under one umbrella brand.
Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital. In 2023, BNG brand unification continues as […]
Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, […]
Italmark and AUGE present Extinction, in an integrated communication campaign to launch of the first room scent that saves the environment
Italmark, a supermarket chain born in Brescia and strongly connected with its territory, has presented Extinction – the first environmental perfume at risk of extinction: an innovative project of sustainability […]
Adrenallina Sports PR & more becomes an agency dedicated to events and corporate programs
Adrenallina Sports PR & more, the first PR agency dedicated to sports communication in Romania, has rebranded itself as an agency focusing on events, trainings, and corporate programs in the […]
Demet Ikiler joins Publicis Groupe as COO EMEA; reinforcing regional leadership
Publicis Groupe announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region. Demet joins after over […]
Ioana Munteanu is the new Creative Director of GOLIN Romania Golin makes a strategic move for the local PR market, bringing Ioana Munteanu, a creative with extensive experience in communication […]
Broadsign retains Out of Home Capital as a Global Strategic Advisor
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its […]