Category: Business
AdInMo expands in-game commercial team
AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global demand strategy. Yasin brings extensive digital and cross-media advertising […]
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Deutsche Welle uses TeamViewer to provide secure IT support for its global network of correspondents
The Deutsche Welle, Germany’s international broadcaster, announces the use of TeamViewer to support its IT for its global network of correspondents. With TeamViewer’s Enterprise Connectivity Suite Tensor deployed, the Deutsche […]
Ogury names Geoffroy Martin as Chief Executive Officer
Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded […]
Roxana Niță (DDB Romania) was chosen by the famous The One Club among Europe’s Next Creative Leaders
Roxana Niță, Creative Director of DDB Romania, was chosen by the famous The One Club For Creativity and The 3% Movement as the Next Creative Leader for Europe, together with […]
Interbrand announced global leadership promotions
Daniel Binns, CEO of Interbrand’s North America business has been named Global Chief Growth Officer. Simon Thun, CEO in Central & Eastern Europe assumes the role of Global Chief Client […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
RBC fully takes over the Fullscreen Digital software company
Romanian Business Consult (RBC), the local market leader in IT solutions for modern retail and banking, buys Fullscreen Digital, a local software development company with expertise in digital transformation projects […]
Hawk expands its programmatic DOOH offering through global agreement with Hivestack
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital […]
MGID launches interactive rich media ads
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. The […]