Category: Business
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
RBC fully takes over the Fullscreen Digital software company
Romanian Business Consult (RBC), the local market leader in IT solutions for modern retail and banking, buys Fullscreen Digital, a local software development company with expertise in digital transformation projects […]
Hawk expands its programmatic DOOH offering through global agreement with Hivestack
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital […]
MGID launches interactive rich media ads
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. The […]
Mediascope is the new creative agency for Beiersdorf in Romania
Mediascope became Beiersdorf‘s national partner in 2022, providing the company with creative services for trade marketing campaigns. Beiersdorf is considered the inventor of modern skincare and is the company that […]
Ekaterina Bazhanova: It’s important to make sure that our artists are financially sustainable
Ekaterina Bazhanova is one of the best independent artist managers in Russia. Her experience varies from TV-show production to artist management and being in entertainment industry for more than 10 […]
Luca Victor Rogojanu, appointed Deputy General Manager and Credit and Risk Management Division coordinator at OTP Bank Romania
Luca Victor Rogojanu was appointed Deputy General Manager (DCEO) and coordinator of the Credit and Risk Management Division within OTP Bank Romania. The appointment took place following the official approval […]
Danny Geelan took over as Ozone’s GroupM lead
Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has appointed seasoned commercial lead Danny Geelan as its new Agency Hub Lead for GroupM. Danny […]
Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which […]
Raptor PR became Agency of Record for Kinetix, Sandsoft Games & Bidstack
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D […]