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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Business

Photo by Adeolu Eletu on Unsplash

Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases 

Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]

May 6, 2022 Maggie Hanson All News, Business, Digital & Media, Marketing

The “no pain, no gain” myth about stress

by Loredana Popasav, Transformative Coach, Mentor, Humanist, Diversity & Inclusion specialist When I first started my career as a coach, my teachers were praising me for the speed I was […]

May 4, 2022May 17, 2022 Romanita Oprea Know-how Sharing, Leadership / Mentorship, Women in Business

German Storck selects Initiative to handle its integrated media services in Romania

Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]

May 4, 2022May 4, 2022 Newsroom All News, Business, Media

kevin. raises $65M Series A, led by Accel, to bring account-to-account payments to existing POS payment terminals

kevin., the Lithuanian fintech startup providing an advanced A2A (account-to-account) payment infrastructure to replace costly card transactions, today announces that it has secured $65 million in Series A funding. The round […]

May 4, 2022May 4, 2022 Cristina Blanaru All News, Business, Finances, Start Up

Scandinavian fashion brand Samsøe Samsøe launches Resell Tag to extend use of its clothing, created by Uncle Grey

To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable […]

May 3, 2022May 3, 2022 Cristina Blanaru Ads, All News, Business, Creativity

Hivestack partners with Billups to launch multi-market programmatic digital out of home (DOOH) campaign in Europe for Ace & Tate

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. […]

May 3, 2022May 3, 2022 Newsroom All News, Business, OOH / DOOH

impact.com: continued growth in Q1 2022

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022 driven by the company’s client […]

May 3, 2022May 3, 2022 Maggie Hanson All News, Business, Finances

Eye-tracking study confirms that high impact formats outperform standard display

High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]

May 3, 2022May 3, 2022 Maggie Hanson All News, Business, Digital & Media, Marketing

Victor Cosconel, Head of Industrial & Business Development at Colliers, also takes over the management of Office 360°

Head of Industrial & Business Development since last September, Victor Cosconel also takes over the management of Office 360° at Colliers starting with May 1st. He replaces Sebastian Dragomir, who […]

May 3, 2022May 3, 2022 Cristina Blanaru All News, Business, People

Romanian Bakers appointed a new Head of Digital

V+O Communication Group Romania announced the appointment of Marius Olteanu as Head of Digital at Bakers Digital Communication. Marius joins Bakers from Henkel Romania, where he was Digital Brand Manager. […]

May 3, 2022May 3, 2022 Newsroom All News, Business, Digital & Media, People

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