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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Category: Profiler

Photo by Jeff Rodgers on Unsplash

Jazz-ing on Romanian advertising market

Jazz is one of new names among agencies on Romanian advertising market, although its team and experience are deeply rooted in Romanian marcom. Because we wanted and were curious to […]

October 8, 2013November 13, 2013 Cristina Blanaru Business, Creativity, Profiler

A day in an Visual Unit Leader’s life: What do you want to become when you will grow up?

This is a question that some years ago gave me a lot of headaches…Well, at some point, you stop wondering… you just know and feel that you are in the […]

October 7, 2013October 11, 2013 Cristina Blanaru Creativity, People, Profiler

Romanian DraftFCB recruited its new creative director from Propaganda Bucharest

Bogdan Moraru, former creative director Propaganda Bucharest, took over the reigns of the creative department within DraftFCB Bucharest. Previously, agency’s creative department was leaded by Claudiu Dobrita, now Creative Director […]

October 3, 2013October 11, 2013 Cristina Blanaru Creativity, People

Mihnea Gheorghiu and Sebastian Olar to represent Romania at ADC Europe’s Creative Express

Mihnea Gheorghiu and Sebastian Olar are Romania’s representatives at ADC Europe’s Creative Express,  a workshop to promote train travelling through creative communication. On October 3rd, 21 creatives from all over […]

October 1, 2013October 11, 2013 Newsroom Creativity, People

A day in a copywriter’s life: Zigzag between words and tea

If you wait for a dynamic start of the day, forget about it! I will not talk about spilled coffee, deadlines, headlines, brainstorming sessions and so on… Ok, that’s a […]

September 30, 2013October 11, 2013 Cristina Blanaru Creativity, People, Profiler

A day in the life of a traffic manager

I “operate” in this function – with a slightly confusing titlefor the ones outside advertising industry – since 2004. I started in a media trust and than I continued in […]

September 23, 2013November 12, 2013 Newsroom Creativity, People, Profiler

Nick Sohnemann (FutureCandy) and Daniel Jurow (R/GA) – among the speakers at IMWorld 2013

Internet&Mobile World (IMWorld) will held its second  edition in Bucharest on October 9-10 and has an awesome line-up of speakers ready to share their knowledge with the ones that will […]

September 19, 2013November 12, 2013 Cristina Blanaru Creativity, Events, Marketing, People

A Day: Part-time freak, full-time copy

Mirror, mirror on the wall The power of being well-organized – the 8th world wonder! In the absence of a coercive apparatus, one will always find a way to arrange […]

September 18, 2013September 19, 2013 Newsroom Creativity, People, Profiler

Gabriela Lungu, appointed Chief Creative Officer UK & EMEA at Weber Shandwick

Gabriela Lungu was appointed Chief Creative Officer UK & EMEA within Weber Shandwick, as the company reshuffled its creative and consumer leadership in EMEA, HolmesReport informs. Gabriela takes over her new […]

September 12, 2013November 13, 2013 Cristina Blanaru Business, People, PR

Laura Andrei changes Ursus Breweries for SAB Miller Czech Republic

Laura Andrei, former Senior Brand Manager – International Brands within Ursus Breweries, joined SAB Miller Prague to coordinate, as International Senior Brand Manager, global marketing and communication activities for Kozel […]

September 10, 2013 Cristina Blanaru Business, People

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