Category: Ads
Anzu raises $9M to fuel expansion of the world’s most advanced in-game advertising platform
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s […]
WARC’s Global Marketing Index: Following a year of dramatic decline, global marketing industry ended 2020 in growth
WARC released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC’s GMI provides a unique monthly indicator of the state of the global […]
Danish Crown made UK chefs spend long time frying bacon
To get top UK chefs to engage with the brand and remind them, that they’re still here, this meat exporter tapped into the never-ending debate of how you cook bacon […]
Advertising & Design Club of Canada asks the industry to ‘unquarantine their creative’
After postponing their annual award show in 2020, the Advertising & Design Club of Canada has announced the return of their annual award show for 2021 under the theme ‘Unquarantine […]
Happiness and Belgian police hand out key rings with names of deceased children to drinking and driving drivers
Since 1995 Belgian designated drivers receive a so called ‘Bob’ key ring during alcohol checks. This year drivers driving under the influence will also receive a key ring. One bearing […]
Cannes Lions announces Jury Presidents, 57% are women
Cannes Lions announced its Jury Presidents for this year edition, that is aimed to be again an offline and in person one. Bozoma Saint John, Merlee Jayme and Geoff Northcott […]
League of Legends Esports launched a campaign to introduce the new era of LoL Esports
London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
Rankin and musician Stefflon Don partner with Samsung in iconic photoshoot shot entirely on the new Galaxy S21 Ultra
Samsung Electronics Co. Ltd unveiled a gallery of content, shot entirely on the new Samsung Galaxy S21 Ultra, by renowned international photographer Rankin. The experience saw Samsung and Rankin collaborate […]
Creature and Model Maker to campaign for Beagle Street Life Insurance
Following its appointment at the end of 2020, Creature London has launched its first TV campaign for life insurance company, Beagle Street. The campaign, which went live on January 14 […]