Category: Creativity
Photo by Aaron Sebastian on Unsplash
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Effie Worldwide Introduces Virtual Marketing Effectiveness Bootcamp
Effie Worldwide is launching a series of virtual workshops this fall, offering professional marketers training rooted in Effie’s framework of marketing effectiveness. The course offers support from industry mentors and […]
ADCE Awards reveal the international jury for its 29th edition
In the build-up to its 29th edition, the Art Directors Club of Europe has revealed this year’s ADCE Awards jury members. Six international top professionals will be the 2020 jury […]
Cresta Awards 2020 reveals special awards as BBDO holds network and agency titles
BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies at this year’s Cresta Awards, while Dentsu picked up the new President’s Award. […]
Partnership Serviceplan Group – Pereira O’Dell
Serviceplan Group and creative agency Pereira O’Dell announced they are joining forces in a partnership aimed to strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach. With Serviceplan […]
Handball player Cristina Neagu, in a campaign for BRD in Romania
BRD and Cristina Neagu launched “Your most important supporter is you”, no matter it is accidents – in Cristina’s case – or the reality everyone is trying to adjust to. […]
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First
Anzu.io, provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football […]
FCB Inferno promoted Sharon Jiggins to CMO
FCB Inferno announced the internal promotion of Sharon Jiggins to Chief Marketing Officer, adding new business growth into her extensive remit alongside her account leadership responsibilities. Having been at the […]
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]