Category: Creativity
Photo by Aaron Sebastian on Unsplash
Verdes Awarded Dr. Vranjes Firenze Account
Advertising/marketing/design consultancy Verdes, has been named creative agency for Dr. Vranjes Firenze, the luxury Italian fragrance company. The agency is conducting market research to help Dr. Vranjes further refine its […]
Publicis Health UK launches unique agency offering for clients under Langland brand
Publicis Health UK recently unveiled its new agency offering spanning the four interconnected disciplines of Clinical Trial Experience (CTE), Medical Strategy & Education (MSE), Public Relations & Policy (PRP), and […]
Niklas Bakos, CEO at Adverty: Why contextual sensitivity is critical for in-game ads?
There is growing recognition that in-game advertising represents an increasingly important media channel for forward-thinking advertisers. Yet, within this burgeoning channel, it’s important to focus on experiences rather than simply […]
Burger King in Romania: 25K Whoopers and 40 tons French fries sold in a year
Burger King Romania, operated by AmRest, one of the largest European restaurant and food service platforms, celebrated one year and 6 restaurants on the Romanian market. Daniel Ryska, Regional Director […]
42 local designers created a flag for each of Romania’s 42 counties
In July, the association Local Design Circle started the beginning for one of the most recent projects called RO42 — Forme locale (Local formes). With the occasion of this year’s […]
UAPR launched two new challenges for the advertising industry
Continuing the series of challenges launched last year, with the series of campaigns “Do the pitch right” (“Pitchuieste corect”), UAPR proposes to the industry new themes through which it invites […]
Study: 63% of British Muslims feel supermarkets have outdated and lazy campaigns related to Ramadan and halal produce
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, launched the findings from its first m.economy research on food and drink. The never previously explored insights […]
CRESTA announces record winners and promotes the industry’s essential value
The Cresta Awards has revealed its 2020 winners, describing them as ‘a win for the creative industry’. Entrants from 41 countries receive a record total of 626 awards, led by […]
Paradais DDB and El Universo, together to celebrate The World Alzheimer’s Day
Encouraging and maintaining the habit of reading helps to preserve the activity and cognitive functions of people with alzheimer’s. Based on this solid conclusion from the ACE Foundation – Barcelona […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]