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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

Betfair launches new campaign featuring Clive Owen to promote Exchange product

Betfair has launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen […]

August 2, 2019 Cristina Blanaru Ads, Creativity

Kiehl’s Romania launches the social campaign „Made Better” and donates RON 10.000 in sales

Kiehl’s Since 1851, the caring products brand with 166 years of heritage, launches the social campaign „Made Better” through which it gets involved in awareness actions regarding the environment protection. […]

August 1, 2019 Romanita Oprea Business, Creativity, CSR

Romania: Publicis to handle communication for all OLX Group’s brands

Starting August, Publicis Romania is the new agency selected by OLX Group Romania to communicate its entire portfolio of brands: OLX, Autovit.ro and Storia.ro. The selection of the agency was […]

August 1, 2019 Cristina Blanaru Business, Creativity

New campaign by Serviceplan for P&G Korea shows diapers from a baby’s point of view

An unique animated ad for Pampers from Serviceplan Korea, inspired by the fact that Pampers is known in Korean as ‘Night Diaper’, has been launched online in Korea.  The animation […]

August 1, 2019 Cristina Blanaru Ads, Creativity

Stefan Chiritescu takes over strategy duties for Cheil Centrade South-East Europe

Less than two years after becoming Head of Strategy at Kubis Interactive, Ștefan Chirițescu extends his role at group level, as Head of Strategy with Cheil Centrade South East Europe, […]

July 30, 2019July 30, 2019 Romanita Oprea Business, Creativity, People

Bonfire Labs announces new ownership structure

Bonfire Labs, the creative studio known for its extensive work for some of the world’s most recognizable brands such as Google, Facebook, Salesforce and many others, announced a new ownership […]

July 30, 2019July 30, 2019 Cristina Blanaru Business, Creativity

Netflix gave a body to Italy’s most iconic middle finger

La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, […]

July 30, 2019 Cristina Blanaru Ads, Creativity, Events, Guerilla

Epica launched Gender Equality category

The Epica Awards has added Gender Equity to its range of Public Interest categories for the 2019 edition, which is currently open for entries. The category creates a dedicated space […]

July 26, 2019 Cristina Blanaru Creativity, Festivals & Awards

Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

For the first time in the festival’s history, Cannes Lions and Accenture Interactive, the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital […]

July 26, 2019 Cristina Blanaru Creativity, Digital & Media

Unilever launched Plant Line personal care brand on Romanian market

Unilever expands its personal care portfolio on Romanian market, launching Plant Line brand. The communication campaign to launch the new brand includes a mix of promo activities like TVC, digital […]

July 26, 2019 Cristina Blanaru Business, Creativity

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