Social media campaign for The Surfrider Foundation, signed by Rankin

Advertising, CSR

Cultural provocateur Rankin unveiled a new campaign on social media for non profit organisation – The Surfrider Foundation. The two created a campaign to raise awareness of Ocean pollution by putting together a huge Plastic Monster (created by seamstress Charlie Watkins), a half living beast made of plastic waste, brought to life because of our neglect and photographed on the UK coastline at Walton on the Naze. A powerful metaphor for how immediate the plastic emergency has become.

Collaborating with the startup Phil Ropy, the inventors of digital philanthropy cards, RANKIN X Surfrider Foundation have launched digital cards that put the Plastic Monster front and centre and urge people to show their support on the web from today. Helena Christensen, Daisy Lowe, Gillian Anderson, Jamie Bower, Robert Sheehan, Kimberly Wyatt, Jarvis Cocker amongst others also joined Rankin – by posting the cards on social media to raise awareness of the Ocean pollution.


  • Photographer: Rankin
  • Producer: Christine Wright
  • 1st Assistant: Tommy Francis
  • Photographic Assistant: Manny Owusu-Afram
  • Photographic Assistant: Fiona Hutchings
  • Digi Tech: Neil Bennett
  • Philropy: Roman Aron