Category: Creativity
Photo by Aaron Sebastian on Unsplash
MullenLowe Romania won the creative pitch for Farmec account
MullenLowe Romania is the new creative agency for Farmec, after winning a pitch organized in the end of last year. The communication for cosmetic products is a continuous challenge: the players […]
RTB House – European Tech Meets Latin America
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. […]
Adventures of Poco Eco, one of 2016’s most addictive mobile games in the world
Adventures of Poco Eco: The Lost Sounds, created by POSSIBLE CEE has been declared one of the most addictive mobile games in the world, in 2016, according to Splatter.com. The […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]
Lidl Romania – support for students and international prizes
Lidl Romania ran a campaign aimed to support the students from different Romanian University towns during their exams period, offering them a special products kit – including fruits, vitamins and […]
AME Awards announced 2016 Shortlist
The International AME Awards for the World’s Best Advertising & Marketing Effectiveness announced the 2016 Shortlist. AME’s Grand Jury, comprised of prominent international interactive and multidisciplinary marketers, planners, and creatives, evaluated […]
Cannes Lions says Thank You Creativity
Cannes Lions says Thank You Creativity, in a campaign promoting the 2016 edition of the festival. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, […]
Mekanism to advertise for Alaska Airlines
Alaska Airlines has appointed the award-winning agency Mekanism as its new advertising agency of record. Mekanism has a team of over 100 employees across offices in San Francisco and New York and will open an office […]
UNICEF launches global campaign on Syrian refugee crisis
Children’s stories feature imaginative places with fantastical characters. While these worlds of wonder can bring delight to young audiences, there are some stories never meant for children. That’s the message in […]
ROADS: Romanian online ad market in H1 2015 – €10.2M
According to the most recent edition of ROADS, study made by IAB Romania and PwC Romania, the total reported value of the online ad market in Romania was, in the first […]