Category: Creativity
Photo by Aaron Sebastian on Unsplash
Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles
Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]
Youri Guerassimov and Gaëtan du Peloux appointed Co-Presidents of Marcel
Paris-based agency Marcel (part of Publicis Groupe) appointed Youri Guerassimov and Gaëtan du Peloux to be co-Presidents of the agency, alongside Pascal Nessim. This nomination embodies Marcel’s ever-growing creative ambition […]
Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus […]
Ogilvy Paris appointed Melanie Huggins as Chief Strategy Officer
Ogilvy Paris appointed Melanie Huggins as Chief Strategy Officer ; she joins the executive steering committee and will lead the agency’s strategic direction in France and Internationally. The Franco-British, multi-awarded Strategist, […]
KUBIS and Save the Children shine the spotlight on a serious societal problem: online abuse against children
KUBIS continues its collaboration with the Save the Children Association, through a new campaign that draws attention to a serious problem that our society faces: online abuse against children. This […]
TikTok, Pantone, Disney and Steven Bartlett to explore ‘Design with Purpose’ at 2023 Pentawards Festival
Pentawards, one of the world’s leading packaging design organisations, will be returning to the Science Museum London on 9th November with the Pentawards Festival. Gathering global brand leaders, designers, marketeers, […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Forgotten vegetables sing a rock opera in Droga5’s new Philips Airfryer campaign
Droga5 London, a part of Accenture Song, has created a humorous new commercial for Philips Airfryer, which sees leftover vegetables sing a rock opera to get a family to use […]
Bruut Amsterdam creates new brand film for Air France KLM Martinair Cargo
Production company Bruut Amsterdam, commissioned by Air France KLM Martinair Cargo, has developed a powerful brand film and campaign highlighting the essence of the ‘Here to Connect’ proposition, which was […]
Alternative stock images – Morning and BETC Paris reinvent stock images corporate offices
Sad offices, fake smiles, lack of diversity … It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil […]