Category: Creativity
Photo by Aaron Sebastian on Unsplash
TikTok, Pantone, Disney and Steven Bartlett to explore ‘Design with Purpose’ at 2023 Pentawards Festival
Pentawards, one of the world’s leading packaging design organisations, will be returning to the Science Museum London on 9th November with the Pentawards Festival. Gathering global brand leaders, designers, marketeers, […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Forgotten vegetables sing a rock opera in Droga5’s new Philips Airfryer campaign
Droga5 London, a part of Accenture Song, has created a humorous new commercial for Philips Airfryer, which sees leftover vegetables sing a rock opera to get a family to use […]
Bruut Amsterdam creates new brand film for Air France KLM Martinair Cargo
Production company Bruut Amsterdam, commissioned by Air France KLM Martinair Cargo, has developed a powerful brand film and campaign highlighting the essence of the ‘Here to Connect’ proposition, which was […]
Alternative stock images – Morning and BETC Paris reinvent stock images corporate offices
Sad offices, fake smiles, lack of diversity … It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil […]
London International Awards honors Mark Tutssel with the inaugural Created for Creatives LIA Legend Award
London International Awards, in its 38th year announces the first ever Created for Creatives LIA Legend Award. This Award is given to a leader of the industry past or current […]
WARC expands global strategy and effectiveness awards with five new regional competitions
Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards […]
Stolen ads and half-ass French in Åkestam Holsts latest campaign
In their new campaign, Swedish Convenience store Pressbyrån puts the cinnamon bun in a new light, to be precise, the glamorous glow and glitz of the early 2000´s perfume world. […]
Meta and BETC celebrate passion for rugby in a new TV spot for the World Cup
Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life with a multi-channel communication plan designed by BETC Paris. Present on Meta’s applications and […]
Canada: CAMH Foundation’s new campaign – a spotlight on addiction
CAMH Foundation’s new campaign shines a spotlight on addiction, and calls on Canadians to confront the drug crisis, and build a future where no one is left behind CAMH Foundation is […]