Category: Creativity
Photo by Aaron Sebastian on Unsplash
Horatiu Dimulescu: SMS remains the main channel for mobile advertising in Romania in 2014
Horatiu Dimulescu, Manager Online Content and Mobile Advertising Vodafone Romania, spoke, in an interview for AdHugger, about Romanian mobile advertising market and some of its insights. According to him, the SMS […]
Gemius appointed Victor Avram as its new Country Manager for Romania and Moldavia
Victor Avram was appointed Country Manager of Gemius in Romania and Moldavia, replacing Catalin Emilian starting March. With over 11 years of experience in Romanian media industry, Victor joins Gemius as […]
FIFA’s World Trophy became #CupaTuturor in Romania , in a Coca-Cola integrated campaign orchestrated by McCann Group
Coca-Cola Romania and McCann Group Romania’s agencies (Momentum, McCann PR, Universal McCann, McCann Erickson and MRM Worldwide) transformed, for a day, FIFA’s World Trophy into #CupaTuturor, as part of an […]
IAB Europe launches “Brand Builders”, suite of advertising formats
Interactive Advertising Bureau Europe (IAB Europe) launched Brand Builders, suite of six recommended brand advertising formats which offers a new branding environment to advertisers. In order to understand the current advertising formats landscape […]
Havas Sports & Entertainment enters Romania, through a partnership with eventures
Romanian integrated communication agency eventures signed a strategic partnership with Havas Sports & Entertainment (HS&E), the brand engagement network owned by Havas. The partnership aims to expand the activities of HS&E […]
Ignacio Oreamuno, ADC Awards: I do not want to be a passenger in my industry!
Ignacio Oreamuno, Executive Director ADC Awards, is the one in charge of the “best festival in Americas”, an event with an extensive history and known as one that sets up […]
Sorin Blaga joins Wave Division Group Romania as Managing Director
Wave Division Romania recently appointed Sorin Ioan Blaga as its new Managing Director. From his new job, Blaga is responsible for developing the business plan and for the marketing and […]
FCB Bucharest signs Expressiveness Manifesto for Eucerin
FCB Bucharest and Eucerin started the campaign Expressiveness Manifesto, a PR campaign running in digital environment that encourages women to take care of their own face’s expressiveness once with getting […]
Hasan&Partners buys Perfect Fools, an integrated creative powerhouse with offices in Stockholm, Helsinki and Amsterdam appears
hasan & partners, the leading Helsinki-based marketing communication agency, has acquired 51% of Perfect Fools, the international and award winning creative digital agency based in Stockholm and Amsterdam. The agencies […]
Monica Jitariuc: Being a juror at Dubai Lynx was an amazing and extremely enriching experience
Monica Jitariuc, Managing Director The Practice Romania, was member of the PR Jury at Dubai Lynx, a jury that was presided, this year, by Gabriela Lungu, Chief Creative Officer Weber […]