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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

Pump-Cam takes user-generated content to a new level

Saatchi & Saatchi NZ, Coca-Cola Amatil (NZ) Ltd and Pump, New Zealand’s number one selling bottled water brand, have devised a new way to capture user-generated content showcasing how Pump […]

November 18, 2013November 20, 2013 Cristina Blanaru Ads, Creativity

“Moving Romania forward”, new campaign for Fan Courier, signed by Marks

Romanian agency Marks developed a new image campaign for Fan Courier, “Moving Romania forward”, aiming to consolidate company’s leadership on Romanian courier services market.  The new campaign is a normal […]

November 18, 2013November 20, 2013 Cristina Blanaru Ads, Creativity

Grolsch inaugurates the 1st Anti-Mall in Romania

Grolsch inaugurates the 1st Anti-Mall in Romania, on December 6-8, in Romania’s capital, on Calea Lipscani, where previously Bucharest Store was located. For 3 days, all those that will come […]

November 15, 2013October 15, 2020 Cristina Blanaru Creativity, Events, Guerilla

A Tempo Advertising concept, in 2014 Night of Ads Eaters’ international selection

The ad made by DaKino Diud for Night of Ads Eaters 2013, starting from “Zombies” concept, developed by Tempo Advertising, was included by Jean-Marie Boursicot, the creator of the event, […]

November 15, 2013January 29, 2014 Cristina Blanaru Ads, Creativity

mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania

mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]

November 15, 2013November 15, 2013 Cristina Blanaru Creativity

Saatchi & Saatchi Singapore strengthens capability in Regional Hub

Saatchi & Saatchi Singapore is strengthening its capability to service the growing needs of its local and regional clients. Under the One Singapore construct, which involves transforming the Singapore agency into a […]

November 15, 2013 Cristina Blanaru Creativity, People

IAB: Seal of approval for the first companies complying with EU Online Behavioural Advertising

Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) Trust Seal, demonstrating to […]

November 14, 2013January 29, 2014 Cristina Blanaru Creativity, Digital & Media

A croissant and “controlled chaos” – ingredients in a work day for Vasile Alboiu (Creative Director SeniorHyper)

7:30 – I wake up and I drive my little girl to school. She’s in the 4th grade so we have some interesting (even hallucinating) conversations. Moreover, she helps me to […]

November 14, 2013January 29, 2014 Cristina Blanaru Creativity, Digital & Media, People

Romanian pastel developed “Health has good taste” to promote healthy food in schools

Romanian independent agency pastel and XXL Mega Discount developed “Health has a good taste” in order to promote healthy food in schools. The campaign covered 6 towns in Romania, namely Buzau, […]

November 13, 2013 Cristina Blanaru Creativity

ADC*Romania will award Romanian Young Creative of the Year 2013

DDB Romania launched the brief for the special prize, Young Creative of the Year, that will be awarded on December 2nd, at ADC*RO Awards 2013. The Young Creative of the Year […]

November 13, 2013January 29, 2014 Cristina Blanaru Creativity

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