Category: Creativity
Photo by Aaron Sebastian on Unsplash
Romanian Lowe Group launched Path, specialized data analysis & interpretation unit for group’s agencies’ clients
In response to the need for businesses to quickly adapt to the speed at which the consumer behavior changes, Lowe Group Romania launches Path, the unit specialized in analyzing and […]
iProspect and Dentsu won Zalando media account following a competitive pitch
iProspect, a dentsu company, was appointed global media agency of record for Zalando, leading European platform in fashion and lifestyle. The decision comes after a competitive pitch aimed at consolidating […]
Accenture Life Trends 2023 Report: Greater access to emerging tech to foster next era in creativity, community and data privacy
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, […]
Romanian Godmother: 120% increase in 2022, reaching the pre-pandemic turnover value
During the previous 12 months, Bucharest based agency Godmother managed almost 600 projects and organized over 100 events for its clients. Valentin Văcăruș, Managing Director Godmother „2022 was an intense […]
Ogury names Geoffroy Martin as Chief Executive Officer
Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded […]
Count the days until Christmas the way you want, with the unconventional advent from Pepsi
Christmas is one of the most anticipated holidays, but it comes with a series of social, material and emotional obligations. Starting from this observation, this year Pepsi wanted to change […]
When the holidays can get a little too much, Pepsi helps you face them in style at the Corner of Dilemmas
With the holidays knocking at our door with more enthusiasm than carolers, it doesn’t take much of a stretch of the imagination to know what awaits us. Christmas is a […]
Roxana Niță (DDB Romania) was chosen by the famous The One Club among Europe’s Next Creative Leaders
Roxana Niță, Creative Director of DDB Romania, was chosen by the famous The One Club For Creativity and The 3% Movement as the Next Creative Leader for Europe, together with […]
Danny Trejo Stars in New PSA “Bad Meds” to Combat Deadly Counterfeit Medicine and Drugs Sold Online
Safe.Pharmacy, a website dedicated to protecting individuals with safe medication tools and resources, is announcing today its first PSA aimed at combating counterfeit medications. The PSA, “Bad Meds” – the […]
Zulu Alpha Kilo auctions off actual Left-Handed Mango Chutney for charity
Last month, Zulu Alpha Kilo premiered their latest agency video, “Left-Handed Mango Chutney” at Strategy Magazine’s annual “Agency of the Year” awards ceremony. The satirical film depicts an industry creative […]