Category: Creativity
Photo by Aaron Sebastian on Unsplash
The Future of Creativity sets communication trends on July 28 at Mindspace Victoriei
How was Cannes Lions 2022? What was unmissable? What served as inspiration and what do the new mechanics look like in communication, after two pandemic years and a present currently […]
„Something good awaits you” – the latest McDonald’s brand platform, launched by DDB Romania
DDB Romania signs the newest McDonald’s brand platform, accompanied by an extensive communication campaign. “Something good awaits you” has two main components: a Brand Manifesto and an Employer branding campaign, […]
Gruvi ice cream celebrate the awkward, clumsy moments of eating ice cream in first ad campaign by AUGE
In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick […]
#ParkingBookmarks, a unique bookstore campaign that promotes reading for drivers
In partnership with Veranda Mall, Cărturești launched the “Parking Bookmarks” campaign to promote reading by transforming the shopping mall’s underground parking lot signage into discount vouchers for books. Until August […]
NatWest Business has launched its first campaign via TikTok with VaynerMedia London
NatWest Business has launched its first campaign via TikTok aimed specifically at budding entrepreneurs. Four independent business owners are at the heart of the campaign and demonstrate NatWest’s Business Builder […]
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity, to increase purchase intent around the popular […]
Oxygen is the first carbon-neutral integrated communications agency in Romania
Oxygen is the first integrated communications agency in Romania to offset its carbon footprint and become carbon-neutral. The agency also launches a new department providing companies strategic consulting and communication […]
Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record
Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of Calbee America, Inc., has appointed creative and media agency Cutwater, with offices in San Francisco and New York City, […]
Maximilian Schöngen appointed inaugural Global Creative Lead of Mediaplus Group
Maximilian Schöngen is to take on the new role of Global Creative Lead for the Mediaplus Group. In the new global position, Schöngen will report to Matthias Brüll, CEO of […]
Heinz Pasta Sauce arrives ridiculously late to Queen’s Jubilee Celebration.
Building on the successful launch of its “Ridiculously late, ridiculously good” campaign, Heinz ran a new full-page color press ad in over the weekend to congratulate HM Queen Victoria for […]