Category: Creativity
Photo by Aaron Sebastian on Unsplash
Yves Saint Laurent Beauté makes a daring step into web3
As of June 2022, the L’Oréal Group iconic brand will embark on a journey to explore the latest digital frontiers thanks to a roadmap involving the creation of an NFT […]
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
LVLY Promotes Mackenzie Mauro To Editor
LVLY, the strategic creative partner for advertising agencies and global brands has promoted Mackenzie Mauro to Editor. Mauro has been a junior editor since joining the company in 2018 working […]
SALT is first food & beverage marketing consultancy to launch in global food metaverse
SALT, the specialist food and drink marketing consultancy, has become the first food and drink consultancy to launch on the global food metaverse, OneRare. SALT has opened an office and […]
Taylor James unveils latest campaign for Honda
Creative production studio Taylor James, part of Tag, today unveils a new campaign for car manufacturing company Honda. The 2023 Honda HR-V project is the largest Unreal content production for […]
Pentawards announces its first ever in-person festival
Pentawards, the leading network dedicated to recognizing global packaging design excellence, has announced its first ever in-person Pentawards Festival: a two-day event exploring the latest trends, insights and developments in […]
Tribal Worldwide redesigns their creative department with three new hires
Tribal Worldwide, the Total Experience agency, has redesigned its creative department, hiring three new creatives to join the team. Dave Sullivan and Al Taylor as Creative Directors, and Sisley Henning […]
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]
Jorg Riommi, the latest creative to join the Golden Drum Hall of Fame
Jorg Riommi, Chief Creative Officer, Publicis Groupe Central and Eastern Europe, is the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who […]
Ogilvy Paris presents a not-so-classical date with Tinder and Radio France’s musical groups
Tinder and Radio France’s musical groups are joining forces to introduce the younger generation to classical music with an original operation designed by Ogilvy Paris. With 34% of all classical […]