Category: Creativity
Photo by Aaron Sebastian on Unsplash
Nielsen: Super Bowl – advertisers battle to keep people glued on tv
Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.
News @ news
Mattel launches online Valentine’s campaign to reunite Barbie and Ken, after their break-up seven years ago, Brand Republic informs. The toy dolls were separated on Valentine’s Day 2004 after more […]
eMarketer Social Media Outlook for 2011
[slideshare id=6654167&doc=emarketerwebinarsocialmediatrends2011-110121094236-phpapp01]
2/3 Americans will watch Super Bowl, 60% are waiting for the ads
Around 70% of the Americans will watch Super Bowl this year, most of them together with the family and friends, according to a Harris Poll realized by Harris Interactive. When […]
Havas Digital gets its online intelligence and consumer insights from Hitwise
Havas Digital, part of Havas Media, will work with Experian Hitwise (Experian Marketing Services) to get online competitive intelligence and consumer insights for Havas Digital and other Havas interactive agencies […]
Google to launch paid-for analytics package
Google to launch paid-for analytics package, according to Brand Republic, that writes that Google is preparing to roll out a paid-for enterprise-level analytics tool in 2011, so it will compete […]
Mercury360 has a new PR Director
Mercury360 expands its team with a new member, Simona Vlad, that will assume the PR Director position. Simona Vlad has Journalism University and a master in communication and PR, that […]
Carmen Simion is the new CEO of Kinecto (Tempo Group)
Carmen Simion is the new CEO of Kinecto, Romanian digital agency part of Tempo Creative Group. With 15 years of experience in brand communication and integrated campaign coordination, Simion joins […]
Personalized engagement with consumers, the aim for marketing industry
Marketeers continue moving from mass communication to personalized engagement with consumers, social media gaining more and more momentum and allowing consumers to hold much more control over their interactions with […]
Titanium and Integrated Jury at Cannes Lions 2011, to be coordinated by Bob Scarpelli
2011′ edition of Cannes Lions will see Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer, heading the Titanium and Integrated Jury, awarding breakthrough ideas and the best integrated campaigns. […]