Category: Creativity
Photo by Aaron Sebastian on Unsplash
Ogilvy & Mather and CommonHealth launch Ogilvy CommonHealth Worldwide
Ogilvy Healthworld and CommonHealth, healthcare marketing networks part of WPP, formed Ogilvy CommonHealth Worldwide, a new entity that combines the two networks into a single innovative, resourceful healthcare communications network, […]
Saatchi&Saatchi Bucharest – shortlisted at Film Lions
Saatchi&Saatchi Bucharest was selected on the shortlist of Film Lions competition, at Cannes Lions 2010. The work that got the Romanian agency in the Film Lions final is “Sport Commentator” […]
A Serbian student won IAA-Dentsu Global Student Poster Competition on Biodiversity
Dusan Simic from the University of Arts in Belgrade was named the World Champion, as International Advertising Association (IAA) and Dentsu, with the support of the United Nations Department of […]
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]
Study: A third of Americans “tune out” of social networking sites due to incivility
A new Weber Sandwick survey, realized in partnership with Powell Tate and KRK Research, showed that 39% of American public is tuning out of social networks due to incivility, according […]
Romanian Cultural Institute, promoted in five European cities by Media Consulta International
Already at the 2nd collaboration with Romanian Cultural Institute (ICR), Media Consulta International signs an international campaign that has as an objective to promote the Romanian civilization and culture in […]
“The Fun Theory”for Volkswagen brought a Cyber Grand Prix to DDB Stockholm
“The Fun Theory”, a project implemented in Stockholm underground, brought a Cyber Grand Prix to DDB Stockholm. A second Cyber Grand Prix went to Wieden+Kennedy Portland, USA for the Nike […]
Study: Internet influences consumer’s decision-making process
“2010 Digital Influence Index”, study released by Fleishman-Hillard International Communications and Harris Interactive, shows that Internet is the most influential media channel, even if the marketers aren’t capable yet to […]
Ibalgin Rapid – a launch campaign signed by Ogilvy Praga, Ogilvy Bucharest and Free Communication Bucharest
Ogilvy Praga, Ogilvy Bucharest and Free Communication Bucharest are working together for the launching campaign of a new Sanofi Avensis product, Ibalgin Rapid. The campaign will have a rate card […]
Andrea Leonte from McCann PR Romania, juror at Stevie Awards
Andreea Leonte, Head of Consumer Brand, McCannPR România – agency affiliated to Weber Shandwick – was selected as juror at this year’s edition of International Business Awards (IBA). This is […]