Category: Creativity
Photo by Aaron Sebastian on Unsplash
“Smart might have the brains” brings Grand Prix to Anomaly New York
“Smart might have the brains”, part from the outdoor campaign realized for Diesel by Anomaly New York, was awarded one of the 2 Grand Prix in Outdoor competition, at Cannes […]
Golden Drum starts online registration at the end of June
Although the advertising industry’s attention is monopolized by Cannes Lions this week, Golden Drum continues its preparations for a new edition of the festival, that will take place in October, […]
ADOR 2010 advertising festival – open for business
Romanian ADOR advertising festival will receive entries for this year’s edition starting June 22nd until September 3rd, on the official site of the competition, www.ador.ro. The organizers also announce changes […]
Ogilvy’s “World’s Greatest Salesperson Contest” inspired a reality show
OgilvyOne’s Search for the World’s Greatest Salesperson contest inspired a new reality show, as it was announced at Cannes Lions International Advertising Festival by OgilvyOne Worldwide and OgilvyEntertainment, in collaboration […]
The Alternative School students are performing at Cannes Lions 2010
The new generation of The Alternative School, selected after trainings and internal competition, is representing Romania at Cannes Lions 2010. This is the 5th generation and includes the best students […]
Replay for Gatorade, 2 Grand Prix – Promo&Activation Lion and PR Lion
TBWACHIATDAY USA, with assistance from Paragon Marketing Group and Fleishman-Hillard, won 2 Grand Prix at Promo & Activation Lions and PR Lions, with “Replay” for Gatorade. The number of entries […]
IPA: High levels of creativity make advertising more efficient
An analysis made by IPA Effectiveness Awards and Gunn Report showed that creativity has a real business power and that high levels of creativity make advertising campaigns much more efficient. […]
Orange Romania named Senior Interactive to manage its online communication account
Senior Interactive was chosen to manage the online communication account for Orange Romania, according to Victor Kapra’s blog. Senior Interactive’s duties are to offer creative services and interactive strategy, to […]
Rogalski-Grigoriu, The Practice and Grey Bucharest, shortlisted at Cannes Lions
The Romanian PR agencies Rogalski-Grigoriu and The Practice and the advertising agency Grey Bucharest are present on the shortlists of the first competition that will designate their winners at Cannes […]
Gabriela Lungu, The Practice: Being juror at Cannes – an amazing experience
Gabriela Lungu is Managing Partner The Practice, Romanian partner of Publicis Consultants | Worldwide (Publicis Groupe) and part of Leo Burnett Group Romania. Normally a busy person, Gabriela Lungu was […]