Category: Creativity
Photo by Aaron Sebastian on Unsplash
Andreea Filip (Oxygen): Communication teams need to be agile and able to operate changes on the fly
Andreea FIlip, New Business Director Oxygen, says, in an interview for Business Review, that today’s advertising industry in Romania can be defined as “transformation on the go”, considering the changes […]
27th Golden Drum Festival announced its winners
The best creative ideas, the best creative teams, and the best individuals of this year’s Renewed Competition were announced during the Grand Award Ceremony held live online on Friday, 15 […]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate With The Elusive Gen Z Via In-Game Ads
Anzu.io launched a new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202M monthly active users to brands and agencies globally via […]
Govia Thameslink Railway launch, ‘It’s Go Time,’ celebrating the fun and freedom that comes with train travel
Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging commuters and pleasure-seekers alike to return to train travel. Whether it be […]
Ex-Cannes Lions to take over as Chairperson at London International Awards (LIA)
London International Awards (LIA) appointed Terry Savage as its new Chairperson. Founder of Savages Unlimited and Global Chairperson of The Marketing Academy, Terry comes with over 33 years’ experience in […]
Publicis Groupe posts a strong growth in Q3
Publicis Groupe ended a strong Q3, posting an organic growth at +11.2%, with U.S. at +10.9%, Europe at +10.0% and Asia at +12.5%. The growth was accompanied by strong account […]
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
ADCE Awards reveal the international jury for its 30th edition
In the build-up to its 30th edition, the Art Directors Club of Europe has revealed this year’s ADCE Awards jury members. Six international top professionals will be the 2021 jury […]