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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Creativity

Photo by Aaron Sebastian on Unsplash

E.ON teams up with Scamp & Dude to help kids become ‘Air Heroes’ in new campaign by Engine Creative

E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. […]

September 7, 2021September 7, 2021 Newsroom Ads, Creativity

Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands

Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]

September 7, 2021September 7, 2021 Newsroom Ads, Branding, Business, Creativity, Marketing

Danish businessman Jesper Buch, star in a campaign for Sikker Trafik

Danish Rådet for Sikker Trafik and LB Forsikring launched a new campaign, staring well-known Danish businessman Jesper Buch and Lise Baastrup (“Hjørdis” in the TV series Rita). The campaign is […]

September 7, 2021September 7, 2021 Cristina Blanaru Ads, Creativity

Wessex Garages launches biggest ever multimedia campaign featuring extensive EV range

Wessex Garages is launching its largest ever multimedia campaign, worth £100k, to raise awareness of its new and used electric vehicle range: EVs for the everyman. Called “The Quiet Revolution”, the street art […]

September 7, 2021September 7, 2021 Maggie Hanson Ads, Creativity

Cloudfactory creates “No Bias. No Excuses” campaign for Epica Awards

CLOUDFACTORY CREATES “NO BIAS. NO EXCUSES” CAMPAIGN FOR THE EPICA AWARDS The Amsterdam-based agency uses humour and irony to remind entrants that the show is judged by journalists – not […]

September 7, 2021September 7, 2021 Maggie Hanson Ads, Creativity

John McNeil Studio Takes Launches To New Heights with Campaign for Smartsheet

Launches set the rhythm and pace of the working world – whether it’s launching products, services, campaigns or big ideas. That’s why, in a rapidly shifting landscape, Smartsheet has evolved […]

September 7, 2021September 7, 2021 Newsroom Ads, Creativity

BETANO invites the users to discover the thematic universes of the online casino, in a campaign signed by Oxygen

“Press play, the game starts now” (in original: Apasă play, jocul începe acum) is the invitation that BETANO launched to the people passionate by online games, encouraging them to discover […]

August 27, 2021August 30, 2021 Romanita Oprea Creativity

Movement Strategy grows its leadership team

In a series of transformational new additions to their leadership team, social media agency Movement Strategy welcomes data and insights specialist Wendy Kong, content head Ed Felix and Diversity, Equity, […]

August 25, 2021August 25, 2021 Cristina Blanaru Business, Creativity, Digital & Media, Social Media

Alfi and Lemma to Collaborate on DOOH Advertising Business Development

Alfi, an AI enterprise SaaS platform company, announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) […]

August 25, 2021August 25, 2021 Maggie Hanson Business, Creativity, Digital & Media, OOH / DOOH

Motorway launched an ad campaign with Wonderhood Studios

Motorway, the UK’s fastest-growing way to sell your car, has launched a major new campaign spanning TV, OOH, radio and digital. The campaign is the first piece of work from […]

August 25, 2021August 25, 2021 Newsroom Ads, Creativity

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