Category: Creativity
Photo by Aaron Sebastian on Unsplash
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
“Spend for Retirement” and Leo Burnett Mexico invite brands to solve the problem of saving for old age
After a year of pandemic and economic crisis raging in the country, saving has become imperative for all Mexicans, given job and economic uncertainty. Worldwide pension systems are in crisis, […]
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Cavai, the leading conversational advertising cloud, announced the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption […]
Cheil Worldwide Espana’s Tallk app for Samsung enables ALS patients by connecting IoT and eye movement tech
Cheil Worldwide España and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and careers but to control utilities […]
Cheil creates Slipper Island for Havaianas x Fortnite edition
Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the […]
Atlantic feels good at Ogilvy Paris
Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: “Atlantic. We feel good in your home”. The first collaboration between the brand and its new agency […]
Admix In-Play Advertising Verified for the First Time by IAS
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad […]
Sune Sorensen directs emotional Mother’s Day brand film for Nivea
Director Sune Sorensen and agency Publicis One Touch brings us a uniquely heartfelt story for Mother’s Day – about moving back home. One of many covid related results is that […]
Miele ‘Shot on Oven’: A Campaign Where Every Line is Baked and Photographed Inside a Miele Generation 7000 Oven
Serviceplan Russia creates a unique new campaign for Miele featuring food baked with messages of love, captured by Miele’s unique Food View function. In a world first, the campaign was […]
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on […]