Category: Creativity
Photo by Aaron Sebastian on Unsplash
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers […]
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over […]
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
Ogilvy UK Names Fiona Gordon as New CEO
Ogilvy UK has appointed Fiona Gordon as its new Chief Executive Officer. Since joining Ogilvy as a graduate trainee in the 90’s, Fiona has held key roles in the USA, […]
Mondelez International and Saatchi & Saatchi Dusseldorf launch European brand campaign for OREO
Oreo is the biscuit that begs to be played with. You twist it, lick it, dunk it. And with the brand’s new European brand campaign (German launch: 19 May) by […]
Volkswagen takes a new path and announces it in France with a poetic print campaign
Without promising miracles, Volkswagen is launching initiatives to change about everything. For this, the brand does not content itself with producing more electric vehicles but adopts a more global approach. […]
How will the new shopping behaviour look like we find out at Shopgrade 3
13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take […]
Innate Motion appoints Joyshree Reinelt as CEO to lead the regenerative business movement
Game-changer Joyshree Reinelt has been appointed as CEO of global brand strategy and research consultancy Innate Motion with the mandate to challenge companies to go beyond ‘brand purpose’ and to […]
Merlee Jayme appointed to chair Cresta Awards 2021
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme […]
Klarna sets the record straight by inviting consumers to discover the truth in their new interactive campaign
Klarna, the leading global payments and shopping service, has launched a new campaign playfully setting the record straight by inviting UK consumers to discover the truth about the brand with […]